AX-001 / SYSTEM.LIVE

The AI Team
Your Restaurant
Couldn't Afford.
Until Now.

AI software, marketing and training for independent restaurants — from £29/month. Built by a chef with 18 years at the pass, for the 185,000+ UK operators the big platforms ignore.

Explore the plugins Founding Kitchens →
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AX-002 / The Platform

Four capabilities.
One platform.

An entire department's worth of marketing, operations and financial intelligence — running while you're in service. Open each system to see inside.

SYS.01 / KITCHEN INTELLIGENCE

Chef's Intelligence

60 AI skills across 7 zones. Every document, brief, plan and report your kitchen needs — generated in seconds. Built by a chef, for chefs.

0skills · 7 zones · live now
  • The problem — prep lists, allergen matrices, HACCP, rotas and costings all land on the head chef, usually after a double shift.
  • How it works — pick your zones, add the plugins to Claude, then ask like a chef: "Prep list for 120 covers Saturday."
  • No new dashboard — no team logins, nothing else to learn.
Full system page →
SYS.02 / MARKETING

AI Marketing Engine

Campaigns, ad copy, social, SEO and email — generated and scheduled around your service. Agency output at a fraction of the cost.

0lower cost vs agency retainers
  • You can't post from the pass — social, Meta & Google ads, local SEO, email & offers, review replies: all handled.
  • Built around service — content planned for your specials, events and quiet nights, then scheduled.
  • Tailored quote — no long retainers; a plain-English report on what worked.
Full system page →
SYS.03 / OPERATIONS

Operations Automation

Scheduling, food cost, compliance, ordering and wastage — priced per task completed, not per seat per month.

0saved per week per venue
  • Five areas — rotas rebuilt on sick calls, costings that track supplier prices, EHO-ready compliance, orders from pars, wastage tracking.
  • Free walkthrough — one week reviewed to find the repeat jobs costing the most time.
  • Pay per outcome — billed per task completed. Not saving time? No charge.
Full system page →
SYS.04 / REVENUE INTELLIGENCE

Financial Clarity

P&L reports, cash flow, forecasts and dish-level gross profit tracking — numbers you can act on before the month closes.

0saved per financial report
  • Menu drift is expensive — a 4-point food cost drift on £850k turnover is £34,000 a year.
  • Five reports — dish-level GP, readable P&L, cash flow, forecasts, supplier invoice checks.
  • Minutes, not weeks — reports on demand from your existing sales and invoice data.
Full system page →

AX-002.5 / Why it works

Your kitchen,
running on Claude.

The Chef's Intelligence plugins drop straight into Claude — Anthropic's AI — turning it into a chef who never sleeps: drafting prep lists, costing dishes, writing rotas, handling allergens and events.

No new dashboard to learn. No data leaving your hands you didn't choose. Your team, your voice, your service.

chef@pass ~ % claude /prep-list-generator
▸ 42 covers · sat service · 2 chefs down
Prep list built. 31 items, ordered by station.
 
chef@pass ~ % claude /dish-costing-calculator
▸ turbot, shellfish bisque, sea herbs
GP 71.4% at £32. Margin holds to £2.10 fish cost rise.
 
chef@pass ~ % claude /haccp-checklist-generator
EHO-ready. Fridge logs, cook temps, allergen matrix. ✓

AX-004 / Plugin Store

Buy the plugins.
Run your kitchen.

Seven zones of kitchen intelligence, each a plugin for Claude. Subscribe to one, or take the full suite. Cancel anytime. You'll need a paid Claude plan (Pro is the minimum). Tap a zone to see what's inside.

Prep, the pass, HACCP and SOPs — the biggest zone: daily briefs, prep lists, station checklists, end-of-service reports, maintenance logs, allergen management, incident reports and more.

Dishes, costing and specs — menu engineering, seasonal planning, tasting menus, development briefs, menu descriptions and photography briefs.

Rotas, onboarding and reviews — trial shift assessments, performance reviews, training plans, kitchen SOPs and apprenticeship tracking.

Functions, BEOs and proposals — run-of-show documents, catering briefs, staffing plans, dietary trackers, canapé planners, wedding checklists and post-event reports.

Ordering, GP and invoices — supplier scorecards, budget planners, price-rise impact calculators, tender briefs and stock-take templates.

Service, reviews and comms — service briefs, pacing plans, VIP briefs, complaint logs, pairing guides, upselling scripts and guest feedback analysis.

Culture, content and balance — wellbeing check-ins, burnout risk assessments, culture health checks, social content and personal brand building.

Full Suite

All 7 zones · 60 skills

Every plugin, every zone — the whole kitchen brain. Best value.

£89/mo

Try it free for 30 days

Full Suite, all 60 skills, inside Claude and ChatGPT. Card on file, nothing charged until the trial ends. Cancel anytime in two clicks.

Start free trial →

AX-003 / The Manifesto

We don't do
retainer theatre.

You pay for outcomes, not hours. The independents built this industry — they deserve the same intelligence the chains pay six figures for.

0,000
independent UK hospitality operators under-served by agencies
£0B
spent on hospitality marketing in the UK every year
0%
CAGR for AI in food & beverage through 2030

AX-003.5 / From the Founder

"The cooking was never
what broke people.
It was everything around it."

Axom AI was started by Fabian Davis — a professionally trained chef with 18 years in kitchens, head chef roles and a specialism in live-fire cooking. The midnight prep lists, the rota rebuilt after a sick call, the allergen matrix gone out of date, the HACCP filled in from memory: that's what this platform removes. One rule holds everywhere — AI drafts, the chef signs off. Anything touching allergens, food safety or people gets a human check before it goes anywhere.

AX-007 / Chef Training

Train your team
to work with AI.

Most kitchens that try AI give up within a fortnight — because nobody showed the team how to use it in real service. This training is built by a chef and taught in your kitchen's own context: your menus, your events, your people.

Course 01 · 1 day

Fast Start: Certified Operator

For kitchen teams getting started with AI.

  • Installation and core kitchen-ops skills
  • Quick wins on costing and menu engineering
  • Introduction to rotas and wellbeing
Outcome — everyone leaves using the tools
Course 02 · 3 days + homework

Practitioner Programme

For teams wanting deeper, full-scope training.

  • All 60 skills across all 7 zones
  • A complete operating pack built for your venue
  • Certified Practitioner on completion
Outcome — the venue runs its own system
Trains the brigade and front of house together, so everyone uses the same system — one voice, one set of documents, from the pass to the door.
Focused on functions, BEOs, proposals and banqueting workflows — for events operations and caterers running paperwork-heavy services.
One-to-one training for a head chef or sous chef — your menus, your costings, your service, at your pace.
House rule

AI drafts, a human signs off — especially for allergens, food safety and HR. Every course is quoted individually and can be paired with a Chef's Intelligence subscription so the team has tools from day one.

AX-006 / Build & Market

Need it built
for you?

Websites, apps, AI systems and marketing — one-off prices, no retainers, no support contracts you don't need.

Websites

  • Starter Site £350
  • Signature Site £1,500
  • Monthly fees from Axom £0

Get started →

Apps & AI Systems

  • Discovery (credited to build) £750
  • Automation Sprint from £1,750
  • Connected Systems from £4,500
  • Custom App / AI Agent from £9,500

Get started →

Digital Marketing

  • Local Visibility £450
  • Content Pack £750
  • Campaign Sprint £1,500
  • Changes & support £60/hr

Get started →

AX-009 / Field Notes

Written at the pass,
not at a desk.

Real prompts, real kitchens, one zone at a time — by an 18-year head chef, not an engineer.

AX-010 / Resources

Practical intelligence.
Free to use.

AX-005 / Founding Kitchens · 3 places only

Three kitchens.
Three months.
Free.

You get

  • Full Suite free for 3 months — worth £267
  • No card required
  • Help getting set up in Claude
  • A direct line to the chef who built it

We ask

  • Use it in real service
  • A short feedback call each month
  • An honest review at the end — good or bad

Any published review will state the reviewer received free access.

AX-008 / Contact

Ready to stop
doing it alone?

Tell us about your kitchen — we'll recommend the zones to start with. Status: accepting new clients.